Privacy Policy

Last updated: February 25, 2026

Novora The Label (“we”, “us”, “our”) is committed to protecting your personal data. This Privacy Policy explains how we collect, use, process, and safeguard your personal information when you visit novorathelabel.com or make a purchase from us.

This Privacy Policy applies to customers located in Australia, New Zealand, the United Kingdom, the United States, and Canada.

1. Data Controller

For the purposes of applicable data protection laws, the data controller is:

Novora The Label
Business Registration Number: 80637434
VAT Number: NL003474062B10
Email: support@novorathelabel.com

As a business established in the Netherlands, we process personal data in accordance with the General Data Protection Regulation (GDPR).

2. Personal Data We Collect

We may collect and process the following categories of personal data:

Information you provide directly:

  • Full name
  • Billing and shipping address
  • Email address
  • Telephone number
  • Order details
  • Payment confirmation
  • Customer service communications

Automatically collected information:

  • IP address
  • Device information
  • Browser type
  • Pages visited
  • Usage data
  • Cookies and tracking technologies

Information from third parties:

  • Payment processors
  • Shipping partners
  • Marketing and advertising platforms
  • Analytics providers
  • Shopify (our e-commerce platform provider)

3. Legal Basis for Processing (GDPR)

Where GDPR applies, we process personal data based on:

  • Performance of a contract (order fulfilment and delivery)
  • Consent (marketing communications and optional cookies)
  • Legitimate interests (fraud prevention, analytics, service improvement)
  • Legal obligations (tax, accounting, regulatory compliance)

4. How We Use Your Personal Data

We use personal data to:

  • Process and deliver orders
  • Handle returns and refunds
  • Provide customer support
  • Prevent fraud and abuse
  • Improve our website and services
  • Conduct analytics and performance measurement
  • Deliver personalised advertising (where legally permitted)
  • Comply with legal obligations

5. Cookies & Tracking Technologies

We use cookies and similar technologies to:

  • Ensure website functionality
  • Analyse website traffic
  • Measure advertising performance
  • Deliver personalised marketing

We use third-party services including:

  • Google Analytics
  • Google Ads
  • Meta (Facebook) Pixel
  • Shopify analytics

Where required by law, non-essential cookies are activated only after obtaining your consent through our cookie banner.

You may manage or withdraw your cookie preferences at any time through your browser settings or our cookie consent tool.

6. Disclosure of Personal Data

We may share personal data with:

  • Payment service providers
  • Shipping and logistics partners
  • Shopify (hosting and e-commerce platform)
  • IT and analytics providers
  • Marketing and advertising partners
  • Legal authorities where required by law

We do not sell personal data.

7. International Data Transfers

Your personal data may be transferred to and processed in countries outside your country of residence.

Where transfers occur outside the European Economic Area (EEA) or the United Kingdom, we implement appropriate safeguards, including:

  • EU Standard Contractual Clauses (SCCs)
  • UK International Data Transfer Agreement (IDTA)
  • Adequacy decisions issued by the European Commission
  • Other legally recognised transfer mechanisms

8. Data Retention

We retain personal data only for as long as necessary for:

  • Order fulfilment
  • Legal and tax compliance
  • Fraud prevention
  • Legitimate business operations

When retention is no longer necessary, data is securely deleted or anonymised.

9. Your Data Protection Rights

Depending on your country of residence, you may have specific rights under applicable privacy laws.

European Union (GDPR)

As we are established in the Netherlands, we process personal data in accordance with the GDPR.

You have the right to:

  • Access your personal data
  • Request correction
  • Request deletion
  • Restrict processing
  • Object to processing
  • Request data portability
  • Withdraw consent at any time
  • Lodge a complaint with a supervisory authority

Competent supervisory authority:

Dutch Data Protection Authority (Autoriteit Persoonsgegevens)

United Kingdom (UK GDPR)

If you are located in the United Kingdom, you have similar rights under UK GDPR.

You may lodge a complaint with:

Information Commissioner’s Office (ICO)
https://ico.org.uk

United States

If you are located in the United States, your rights may vary depending on your state.

California (CCPA/CPRA):

  • Right to access personal information
  • Right to request deletion
  • Right to correct inaccurate data
  • Right to opt-out of sale or sharing
  • Right to limit use of sensitive personal data

We do not sell personal data.

Residents of other U.S. states may have similar rights under applicable state privacy laws.

Canada (PIPEDA)

If you are located in Canada, you have the right to:

  • Access your personal information
  • Request correction
  • Withdraw consent (subject to legal limitations)

You may file a complaint with the Office of the Privacy Commissioner of Canada.

Australia (Privacy Act 1988)

If you are located in Australia, you have the right to:

  • Access personal information
  • Request correction of inaccurate or outdated information

Complaints may be submitted to the Office of the Australian Information Commissioner (OAIC).

New Zealand (Privacy Act 2020)

If you are located in New Zealand, you have the right to:

  • Access personal information
  • Request correction

Complaints may be submitted to the Office of the Privacy Commissioner of New Zealand.

Exercising Your Rights

To exercise your rights, contact:

support@novorathelabel.com

We may request additional information to verify your identity before processing your request.

10. Marketing Communications

You may unsubscribe from marketing emails at any time via the unsubscribe link in our emails.

Transactional emails (order confirmations, shipping updates) are not subject to opt-out.

11. Children’s Privacy

Our services are not directed to individuals under the age of 16.

We do not knowingly collect personal data from minors. If we become aware of such collection, we will delete the information.

12. Data Security

We implement appropriate technical and organisational measures to protect personal data against unauthorised access, misuse, or loss.

However, no method of internet transmission is completely secure.

13. Changes to This Privacy Policy

We may update this Privacy Policy periodically.

Any changes will be published on this page with an updated revision date.

14. Contact Us

If you have questions or requests regarding this Privacy Policy or our handling of your data, please contact:

Novora The Label

Address: 37 William Street, Bathurst NSW 2795, Australia
Business Registration Number: 80637434
VAT Number: NL003474062B10

E-mail: support@novorathelabel.com

Customer Service Hours: Mon–Sat 9:00–20:00 AEST/AEDT
Response Time: Within 24 hours