{"product_id":"imogen-floral-embroidered-sleeveless-maxi-dress","title":"Imogen | Floral Embroidered Sleeveless Maxi Dress","description":"\u003cp\u003eThe Imogen dress features a figure-contouring maxi silhouette crafted from a lightweight mesh overlay, adorned with dimensional floral embroidered appliqué across the body. The sleeveless fitted design sculpts naturally to the shape, while the textured floral detailing creates a refined, eye-catching finish that reads equally well at close range and across a room.\u003c\/p\u003e\n\u003cp\u003eConstructed from a polyester mesh blend with a soft inner lining, the dress maintains a comfortable, breathable feel throughout the evening. A concealed back zip ensures a clean, streamlined fit, while the figure-hugging cut contours without restriction. Hand wash gently and hang dry to preserve the embroidery detail.\u003c\/p\u003e\n\u003cp\u003eDesigned for weddings, galas, black-tie events, and formal evening occasions, the Imogen dress pairs naturally with strappy heels and minimal jewellery to let the embroidery take centre stage. For a polished daytime wedding look, style with block-heeled sandals and a structured clutch.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eProduct Specifications\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e- Length: Maxi\u003cbr\u003e- Fit: Figure-contouring, fitted\u003cbr\u003e- Material: Polyester mesh blend with soft inner lining\u003cbr\u003e- Neckline: Sleeveless, structured\u003cbr\u003e- Sleeves: Sleeveless\u003cbr\u003e- Details: Dimensional floral embroidered appliqué, concealed back zip\u003cbr\u003e- Colours: Pink\u003cbr\u003e- Sizes: S, M, L, XL\u003cbr\u003e- Styling tip: Pair with strappy heeled sandals and a minimal clutch to let the embroidery remain the focal point\u003c\/p\u003e","brand":"Novora The Label","offers":[{"title":"Pink \/ S","offer_id":58113025933647,"sku":"NTL472-1-Imogen-Pink-S","price":124.0,"currency_code":"NZD","in_stock":true},{"title":"Pink \/ M","offer_id":58113025966415,"sku":"NTL472-1-Imogen-Pink-M","price":124.0,"currency_code":"NZD","in_stock":true},{"title":"Pink \/ L","offer_id":58113025999183,"sku":"NTL472-1-Imogen-Pink-L","price":124.0,"currency_code":"NZD","in_stock":true},{"title":"Pink \/ XL","offer_id":58113026031951,"sku":"NTL472-1-Imogen-Pink-XL","price":124.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0969\/9724\/5263\/files\/Women_s_Floral_Embroidered_Maxi_Dress_Sleeveless_Occasion_Dress1.png?v=1782906952","url":"https:\/\/novorathelabel.com\/en-nz\/products\/imogen-floral-embroidered-sleeveless-maxi-dress","provider":"Novora The Label","version":"1.0","type":"link"}