{"product_id":"imogen-embellished-heart-cup-fishtail-maxi-dress","title":"Imogen | Embellished Heart Cup Fishtail Maxi Dress","description":"\u003cp\u003eThis fishtail maxi dress is crafted with a sculpted heart-shaped cup bodice that anchors the entire silhouette. A dramatic cut-out detail beneath the bust draws the eye downward into a sleek, form-fitted skirt that flares at the hem. Scattered embellishment across the bodice catches light with every movement, lending depth and dimension to the fire red colourway.\u003c\/p\u003e\n\u003cp\u003eConstructed from a smooth polyester fabric with a structured feel, this maxi dress is designed to hold its shape throughout wear. The fitted silhouette follows the body's natural contours from bust to knee before releasing into a sweeping fishtail hem. The bodice provides built-in support through its cup construction, minimising the need for additional shapewear.\u003c\/p\u003e\n\u003cp\u003eConceived for black tie occasions, this maxi dress suits formal galas, evening events, and celebratory dinners where a considered, statement silhouette is appropriate. Style with strappy heeled sandals and minimal jewellery to allow the embellishment and heart detail to remain the focal point.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eProduct Specifications\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e- Length: Maxi\u003cbr\u003e- Fit: Fitted \/ Fishtail\u003cbr\u003e- Material: Polyester\u003cbr\u003e- Neckline: Sweetheart\u003cbr\u003e- Sleeves: Sleeveless\u003cbr\u003e- Details: Embellished bodice, heart cup construction, cut-out detail, fishtail hem\u003cbr\u003e- Colours: Red\u003cbr\u003e- Sizes: S, M, L, XL,\u003cbr\u003e- Styling tip: Pair with strappy heels and understated earrings to let the embellishment take centre stage.\u003c\/p\u003e","brand":"Novora The Label","offers":[{"title":"Red \/ S","offer_id":58599045890383,"sku":"P5468-Imogen-Red-MAXIDRESS-S","price":149.99,"currency_code":"NZD","in_stock":true},{"title":"Red \/ M","offer_id":58599045923151,"sku":"P5468-Imogen-Red-MAXIDRESS-M","price":149.99,"currency_code":"NZD","in_stock":true},{"title":"Red \/ L","offer_id":58599045955919,"sku":"P5468-Imogen-Red-MAXIDRESS-L","price":149.99,"currency_code":"NZD","in_stock":true},{"title":"Red \/ XL","offer_id":58599045988687,"sku":"P5468-Imogen-Red-MAXIDRESS-XL","price":149.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0969\/9724\/5263\/files\/3EC836F0-FE04-240D-C150-5A6D77595305.webp?v=1787990025","url":"https:\/\/novorathelabel.com\/en-nz\/products\/imogen-embellished-heart-cup-fishtail-maxi-dress","provider":"Novora The Label","version":"1.0","type":"link"}