{"product_id":"helena-puff-shoulder-bodycon-midi-dress","title":"Helena | Puff Shoulder Bodycon Midi Dress","description":"\u003cp\u003eThis bodycon midi dress features dramatic puff shoulders and long sleeves crafted for a bold, structured silhouette. A sweetheart cut-out neckline draws the eye, while corset-inspired seaming shapes the torso with a fitted, sculpted line. Diamante detailing runs along the seams for subtle embellishment, and a back bow adds a refined finishing touch to the rear.\u003c\/p\u003e\u003cp\u003eMade from a thick stretch jersey, this midi dress offers a firm yet comfortable hold that moves with the body. The fabric provides substantial coverage and shape retention, making it suitable for extended wear. The bodycon fit follows the natural contour of the figure from chest to hem, landing at midi length for a balanced, polished look.\u003c\/p\u003e\u003cp\u003eWell-suited to evening occasions, cocktail events and special celebrations, this midi dress pairs with strappy heels and a minimal clutch for a streamlined finish. Its structured detail and embellishment make it a strong choice for nights out or formal gatherings where a confident, tailored look is the goal.\u003c\/p\u003e\u003cb\u003eProduct Specifications\u003c\/b\u003e\u003cp\u003e- Length: Midi\u003cbr\u003e- Fit: Bodycon\u003cbr\u003e- Material: Thick Stretch Jersey\u003cbr\u003e- Neckline: Sweetheart Cut-Out\u003cbr\u003e- Sleeves: Long Sleeve with Puff Shoulder\u003cbr\u003e- Details: Diamante seam detailing, corset seams, back bow\u003cbr\u003e- Colours: Black\u003cbr\u003e- Sizes: XS–XL\u003cbr\u003e- Styling tip: Pair with strappy heeled sandals and a sleek mini bag to keep the focus on the dress's structure and detail.\u003c\/p\u003e","brand":"Novora The Label","offers":[{"title":"Black \/ XS","offer_id":59115903582543,"sku":"P6430-Helena-Black-MIDIDRESS-XS","price":159.99,"currency_code":"NZD","in_stock":true},{"title":"Black \/ S","offer_id":59115903615311,"sku":"P6430-Helena-Black-MIDIDRESS-S","price":159.99,"currency_code":"NZD","in_stock":true},{"title":"Black \/ M","offer_id":59115903648079,"sku":"P6430-Helena-Black-MIDIDRESS-M","price":159.99,"currency_code":"NZD","in_stock":true},{"title":"Black \/ L","offer_id":59115903680847,"sku":"P6430-Helena-Black-MIDIDRESS-L","price":159.99,"currency_code":"NZD","in_stock":true},{"title":"Black \/ XL","offer_id":59115903713615,"sku":"P6430-Helena-Black-MIDIDRESS-XL","price":159.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0969\/9724\/5263\/files\/PaTai2VhF6qVKzKXgFanv_HYc26DjE.jpg?v=1791898283","url":"https:\/\/novorathelabel.com\/en-nz\/products\/helena-puff-shoulder-bodycon-midi-dress","provider":"Novora The Label","version":"1.0","type":"link"}